Make the workflow visible
Planning, tracking, records, checks and evidence are presented as one connected daily operation.
Case study · FleetSlate
A complex fleet product made clear and usable.
FleetSlate connects office planning, drivers, vehicles, checks, compliance evidence and daily records. The public website needed to explain that breadth without feeling like enterprise software.
FleetSlate Office
DRIVER✓
OFFICE + DRIVER · ONE WORKFLOW
Project at a glance
Product website, customer journey and visual system.
The work brought FleetSlate's real product, trial, downloads, installation and purchase journey into one coherent public website.
- Sector
- Fleet management software
- Audience
- Small transport and fleet operations
- Platforms
- Windows, macOS, iOS and Android
- Focus
- Clarity, trust and conversion
The challenge
Show the complete system without creating more clutter.
Fleet software can quickly become a wall of features. The site instead shows how Office and Driver work together, where the practical value sits, and what a new customer should do first.
Use the real product
Product-tour sections and interface imagery keep the promise tied to what customers actually receive.
Reduce launch friction
Trial, installation, supported devices and pricing are placed in a logical path rather than scattered across the site.
What was built
A full product story from first visit to first working day.
A direct message centred on connected Office + Driver operations, not generic software claims.
Dedicated routes for the product, tour, Office, Driver, use cases, pricing and support.
Clear calls to action, download routes, installation guidance and supported-device information.
Structured metadata, useful page content, internal linking, sitemap and canonical handling.
Pricing, seller details, support, privacy and delivery information are accessible before purchase.
Navigation, product cards and calls to action remain clear on phones and smaller screens.
Design direction
Technical enough to feel capable. Calm enough to feel approachable.
The visual system uses dark product imagery, clean light sections, restrained green accents and strong spacing. Information is grouped into short decisions rather than long specification lists.
Real interface firstShort, useful sectionsOne primary actionConsistent product languageDesktop and mobile parity
Result
A coherent public home for a working software product.
FleetSlate now has a website that introduces the product, demonstrates the Office + Driver workflow, answers practical purchase questions and guides visitors into the full trial without overstating what the system does.